Ideal Sampling Frame in Marketing Assignment Example | Topics and Well Written Essays - 250 words - 4

Ideal Sampling Frame in Marketing - Assignment poserThe scale is mostly used by marketers when foregoing information about a particular product is not available. If the marketer simply base his decision of manufacturing a product on the basis of the results that defer that more consumer has selected the probably will buy and definitely will buy the product, then he may end up making a break because usually very low number of consumers who state that definitely will buy might not actually buy the product.The ideal sampling erect is a term used to denote a sample frame in which the entire population is accessible and no one is missing, this does not rent place in the real world. In the absence of such frame, an alternate way called representative sampling can be utilized to determining the alike(p) sample frame may be used with aid of characteristics of the sample that need to be tested.Probability sampling is referred to the selection of samples that are selected on a random ba sis and not in accordance with the convenience of the researcher. Non-probability sampling arises when samples are selected in a random manner in accordance with convenience. Example Conducting a survey of the school you study and selecting school students as sample.